First, let’s set the record straight about something. We are not merely about gifts. We are about so much more than that. Sure, we think of ourselves as the happiness experts— cuz yeah— it’s what we send in a box. But, really? We’re relationship strategists.
Greetabl gives you the tools to improve your relationships with, well, just about everyone. For now, let’s talk about your relationships with your clients. Got a full range? We get that. But for now, we are going to focus on your most important clients. These people might be your only clients if you are just getting started, or they could be the clients that have been paying your bills for years. Bottom line: you need to keep them happy. Corporate gifts are a great way to do that but that is only part of the equation.
You’ve mastered your Booking Gifts, Holiday Gifts, Thank You Gifts, and Employee Gifts. Onto the next level of customer appreciation, we are going to focus on your VIP client gifts. Whether you are looking for high end, luxury corporate gifts for upscale clients, or you need some ideas to treat your clients like royalty— (but inexpensively) we’re gonna break down everything you need to know right here. Consider this your VIP Client Gift Bible for future reference.
If you haven’t already– check out these tips to succeed in your business using Greetabl for your client gift plan.
Gifts come in many forms.
It is very possible to give your VIP clients the royal treatment with or without expensive gifts. While we are partial to the gifts that come in the mail, we will be the first to tell you that gifting starts and ends with one thing: sincerity.
If they are important to you, make sure they know it.
Don’t over-complicate this one. Your genuineness is all that matters here. Correspondence can be scaled up or down with private messaging, email, a handwritten postcard or a little box of Greetabl Happiness. Cost does not directly correlate to how warm and fuzzy your clients can be made to feel.
Look beyond the metrics for personalization. When your VIP Clients know what they mean to you, positive momentum will begin that will translate to a higher retention rate and referrals for your business. Maybe not directly— and we can’t emphasize this enough— metrics don’t measure everything. Customer satisfaction must be intuitive. Relationships take effort, and if you try to cut corners on this— you’ll just be another business person who is easily forgotten.
Rule of thumb: If you can’t remember your most valuable clients, they aren’t going to remember you.
Treat them like family.
They say not to mix business with pleasure, but we couldn’t disagree more. If your business is your baby, then your clients are your village. You need them to help you raise your brainchild.
Thanks to social media, it is much easier to stay involved with your clients on a personal level. Sure, you can get to know them by having them answer a digital questionnaire— but the process of answering all those questions can feel really impersonal to your clients. Don’t be afraid to send them a friend request on a social media platform or two, and then make an effort to LEARN about them. Acknowledge their posts with simple “likes” and make mental notes about who they are and what makes them tick. This may seem a bit too simple— and a little time-consuming — but a small amount of effort will go a long way. And you’ll be more prepared to personalize your VIP gifts when the time comes.
Show up for Your VIP Clients
We call this ‘lil brilliant tidbit strategically stalking with excellence (And no… we are not suggesting that you creepily pursue anyone!)
On the contrary, leverage your online resources (social media) to ethically and honorably acquire a deeper understanding of what matters most to your clients. For example, if you see that your client is raising funds for something important to them, make a small donation. Giving to a passionate cause is beneficial on so many levels. Not only does it show your client that you care about what they care about, but charitable contributions have tax benefits for you as a business as well.
Don’t stop there. What are your client’s ambitions? Do they have a business you can support? Look for opportunities to advocate for them in their initiatives. If they are creative, show up to their music, comedy, and stage gigs. If they don’t have products that you can buy, highlight their ventures on your own social media platforms. Champion them wherever you can. Remember, the best business relationships are mutual. Don’t get us wrong, we LOVE the power of words… but actions speak even louder.
If you take nothing else away from this article, remember this: Authentic gift-giving will give your clients a reason to identify you as valuable to them.