Sending client gifts in a way that feels personal can be really hard when you have a big book of business and a lot of other priorities to juggle. That’s why Greetabl is partnering with 17hats to help you tap into your unique abilities and identify customer experience strategies that are doable, scalable, and totally in line with your core values.
Creating a process around client gifts can help you improve referrals, retention, and repeat business. And it’s easier than it sounds! Eliminate these five mistakes most entrepreneurs make and take your business to the next level:
1. Sending something totally different every time:
Sending personalized gifts doesn’t mean that you have to send something completely different to every customer. It’s easy to waste hours of time searching for the perfect gift, but you don’t need to reinvent the wheel!
One of the easiest mistakes to make when it comes to customer experience is simply forgetting to do the same thing for every client, every time. It’s a lot easier to come up with a brilliant plan to celebrate customer birthdays than it is to remember to consistently execute it.
2. Turning themselves into a fulfillment house:
You could purchase gifts in bulk, package them, and ship them yourself – but that’s always more complicated, time-consuming, and frustrating than it initially sounds. Outsource logistical headaches to someone else!
3. Sending SWAG:
Putting your logo on everything you send to your clients takes the personal touch out of your gift. (And to be honest, SWAG often feels more like marketing than a gift).
4. Going to the post office:
Waiting in line to ship gifts just takes longer as you grow your business. Don’t waste time at the post office – automate your gifting!
5. Sending an email instead:
The biggest mistake professionals make when it comes to client gifts? Not sending them. An email can never take the place of the surprise of a gift in the mail. Email definitely plays an important role in your customer relationships, but client gifts can help you connect on a more personal level.
Let’s Get Started:
Surprise and Delight is more than a gift, it’s a mentality. Getting to know your client’s needs, thoughts and pains will help you relate to them in a meaningful way. Without a personal touch, many customer experience efforts feel stale, clinical, or even a little strange. To ‘wow’ your customers, focus on creating moments that feel unique and customized to them, without sacrificing scalability and consistency.
Join 17hats and Greetabl for our upcoming webinar to learn more about how you can use the power of automatic gifting to WOW your clients and grow your business.