Did you know that the average person receives 121 emails a day? On top of that, the cost of digital advertising is on the rise and the market is becoming increasingly saturated. Consumers encounter thousands of messages a day; from the moment they wake up, the average person is completely inundated with advertising. It’s in the apps that we use, the websites we read, the podcasts we listen to, the emails we receive, and even in the video games we play.
This makes it really hard to build relationships, which require a lot of time and effort even if you ARE able to cut through the clutter.
And if you’re selling to these overwhelmed individuals…
…and not building relationships, you’re losing money.
Your clients leave you faster, they’re less profitable, and less likely to bring you more customers through referrals.
If you don’t have a portfolio of strong relationships, you don’t have a business.
What is Strategic Surprise & DelightTM?
Strategic Surprise & DelightTM is a philosophy that prioritizes the company’s relationships with the individuals with whom it conducts business, be they customers, prospects, employees, suppliers, etc. It focuses on the people in these various roles, over the blanket constituency they represent. In other words, Strategic Surprise & DelightTM is about relationships with people!
At its core, Strategic Surprise & DelightTM is about building authentic relationships in a scalable and sustainable way that benefits everyone involved, including the business itself. It applies the best of human psychology, evolutionary biology, sound business principles, and cutting edge technology to create a Strategic Surprise & DelightTM process to unlock the full potential of a successful business.
Strategic Surprise & DelightTM Report
Download the Strategic Surprise & Delight Report to learn more about implementing surprise and delight for your business.
This report is your guide to building a surprise and delight strategy that will work for your business. It draws from the experiences of other business owners just like you to provide you with the tools you need to build a Strategic Surprise & DelightTM program that is doable, scalable, and totally in line with your core values.