Ready or not, the holiday season is coming. Year-end comes with additional stress, pressure, and responsibilities, so why not get ahead while you can? Let’s get your holiday gifts planned now so there’s one less task on your plate in the fourth quarter. Our team has been devoted to pinpointing this holiday’s gifting trends. Be…

Looking for ways to get more mileage out of your marketing budget? Creative direct mail advertising can give a huge boost to ROI. While many businesses are stuck in the days of gluing a penny to a postcard, new innovations in direct mail technology can offer you many ways to stand out from the daily…

In today’s market, consumers are bombarded with messaging and advertising nearly everywhere they look, so it’s more important than ever to make sure your direct mail ads stand out in a crowded mailbox. The good news is that direct mail has come a loooong way from oversized postcards and weekly sales circulars. If you’re looking…

Direct mail marketing is so much more than junk mail! Learn more about how to maximize your ROI in this Ultimate Guide to Direct Mail Marketing.

Ah, the holiday season. We know… upon initial reaction, it seems a little bit premature to be talking about the fourth quarter. Heck, it’s not even July. But as a business owner, you’re hyper-aware that Rome wasn’t built in a day. In addition, summer tends to be a slower season for most industries. That leaves…

Apple’s new privacy updates have already rocked the marketing and advertising world. Even the most prepared brands are feeling the pressure as cookies are becoming less and less reliable and third-party tracking is slowly going the way of the dinosaurs. (Okay, so that’s a little dramatic – but iOS 14 sucker-punched me and I’m still…

We’re at a pivotal moment in time. Vaccines are rolling out. Restaurants are reopening. People are vacationing. And… we are going back to working in person. Re-entering life post-pandemic will be full of moments we will remember forever.  Our first trip post-pandemic. Our first meal inside a restaurant.  Our first time seeing someone outside our…

Investing in your employee relationships during the holiday season is one easy way to set yourself up for success, but true surprise and delight goes so much further than that! You have opportunities all year long to build loyalty and improve job satisfaction with small gifting moments. Why Surprise & Delight? Many people struggle in…

Contrary to what you may believe, there is a wrong way to give a corporate gift – even if you have all the right intentions. However, there’s a good chance that if you are spending a fortune on corporate gifts and not seeing a good response. Why? It’s because the intention is what is missing.…

Not that giving gifts to clients is an easy science to learn, but there are many proven methods that business owners can follow to maximize their gifting results. We’ve laid out all the basics for you in this short article, so read on! What are Corporate Gifts Used For? Your clients are your most valuable…

Ally Loprete is a Corporate Communications Strategist dedicated to supporting small businesses worldwide. The owner of several small businesses of her own including Our Milk Money and TheTLP Project Consulting Group, Ally is a known radio and television host, best-selling author, and public speaker. As a business consultant and advocate for women in business, I have always believed…

We’re continuing on the conversation about corporate gift giving because, well, we’ve got a soft spot for business innovators. We believe that an investment in client happiness is one of the most obscure (and effective) ways for a company to find success.  In case you didn’t realize it, we were once where you are right…